- 27 February 2024
ADVANTAGES OF TRANSLATING WEB CONTENTS INTO MINORITY LANGUAGES IN THE TOURISM SECTOR
The Catalan coast has established itself as a renowned tourist destination: Costa Brava, Costa del Maresme, Costa del Garraf, Costa Daurada...
However, are the owners of tourist establishments maximizing their reach?
Let's take it for granted that the foreign languages par excellence are English and French. However, translating documentation and publications into "minority" languages such as Dutch, German or Basque can be a key strategy to attract visitors from these areas.
Some of the advantages of promoting texts in different languages besides English and French are:
a) Expanding Geographic Reach: By translating content into more languages such as Dutch, owners can reach a wider audience in the Netherlands and Flanders, two important potential markets.
b) Improved Customer Experience: providing information in the native language of visitors creates a more comfortable and welcoming experience, increasing customer satisfaction.
c) Increased Online Visibility: the translation of websites and content in social networks improves visibility in the search engines used by speakers of each of the translated languages.
d) Competitive Differentiation: in a saturated market, offering information in many languages can differentiate establishments, highlighting them as receptive to international visitors.
At Easy Translations we have been collaborating for some time with companies that also publish in these minority languages: don't wait any longer and ask for a quote without obligation at info@easytranslations.eu