- 30 Mai 2024
E-COMMERCE TRANSLATION: SOME TIPS TO BOOST YOUR SALES
Years ago it took a lot of time to shop online. However, nowadays, the process can be carried out in much less time. Online shopping pushes you to buy more and in record time. However, it is not enough to have a website to sell products or services. E-commerce translation is key in this process.
From Easy Translations we want to give you some advice to boost the sales of your business.
The rise of e-commerce
In recent times the number of people shopping online has tripled. After the pandemic online shopping has reached more than 75% in European countries like ours. This means that there are already almost 26 million people who are encouraged to buy on the Internet.
Online store users shop an average of four times a month.
Internet users' tastes and interests are: technology, entertainment, culture, food and fashion.
Web traffic is one of the most important factors that a company focuses on to gain visibility and get more sales. For this reason there are certain web pages that have managed to be at the top of Google thanks to the professional translation of their contents.
Some examples of companies that are at the top thanks to e-commerce translation are: Amazon, Temu, Zalando and Alibaba.
Key factors about e-commerce translation that will benefit you
A- Buy in your own language
Multiple studies show that almost half of consumers will not buy from a platform or company that does not have information in their native language. Language is vital in the decision-making process, so it is essential for the user to be able to read all the information in their own language.
B- Improvement of positioning in search engines
Web positioning or SEO positioning is nowadays vital for any company. If you have a website or e-commerce space translated into other languages, you will have more options to get better positions in search engine rankings in other countries.
C- Increase in billing
Globalization has meant that today there are thousands of companies that can sell to other countries without needing to have a physical location in these places. All of this will translate into more revenue for the company.
D- Specialization in a large number of languages
Having a professional and specialized translation agency like Easy Translations is a safe value since the content will be of quality and this will translate into a better image for your company.
E- You will improve your business communication
Don't forget that this process will also improve the company's business communication and you will be able to reach a wider audience.